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reputable.design
six big ideas,
six methods for service & organisational design
Sustainable business: balancing your ecosystem
Greater than the user: thinking about all stakeholders
Principles root design: choosing which principles matter
We are responsible: anticipating consequences
You never get it all: making trade-offs
Test everything: testing for ethical impact
Behind each of these ideas we offer a practical method to design services and organisations.





reputable.
design


What is reputable.design?
It started with AI
reputable.design originated from our work in AI (http://reputable.ai), which is full of ethical issues. We realised that we needed an enhanced form of Design Thinking that considered issues beyond the user.
Doing
We run intensive training sessions with clients to enable reputable.design in their teams.
We adapt to context: one client's reputable.design is not necessarily another's.
Sustainability
It is simply the design challenge of our time. We think of it in two ways. The first is designing to minimise environmental impact. The second is in terms of sustainable strategies - inclusive strategies that will not result in sudden course corrections.
Economics
A profound change in business economics is underway. It revolves around how we measure costs.
Our job is simple: it is to help clients deliver profits through sustainable business economics.
designing work returns with reputable.design
We didn't conceive reputable.design with this in mind, but...
The ideas in the methodology lend themselves well to the current demands of designing returns to work, that balance the interests of stakeholders.
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There are some good examples of well-designed processes emerging, https://lnkd.in/drGwDkP and others that are not worth mentioning.
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We've resisted the temptation to try and do a generic design. That approach would likely fail. Instead, we've developed an extensive checklist of factors for design teams to consider.
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The only thing we guarantee with this document is that it's incomplete, but it will help your team think through this complex process.
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